Snow White & the Seven Million Followers — a new musical

World premiere AMT Theater, New York October 15–18, 2026

Who influences the influencers? Snow White and the Seven Million Followers — a new musical

A darkly funny new musical about social media and AI, the collapse of authenticity, and the unsettling possibility that the most dangerous lies are the ones we most desperately want to believe.

In a not-so-distant future, AI has decimated the creator economy and left the world’s influencers fighting for their survival. A mysterious new social media platform offers them one last chance to maintain their fame, relevance, and livelihoods. But is the deal too good to be true?

Ad Sponsored by

RealiTea is now hiring influencers. Come see the show to learn more.

Photographed by Grace Copeland at AMT Theater, October 18, 2026. Click any frame to open it full size.

Filmed at AMT Theater, October 2026. Press play to load the video from YouTube.

“Outstanding production… Witty and punny — a perfect satirical commentary on the AI spiral and influencer economy.”

“I couldn’t stop laughing — it was so well-written, and the cast was incredible.”

“I thought your music tracks were great. I loved the variety of music within the show.”

“I’m still humming the tunes on the train back to Boston.”

“A fun and thought-provoking evening. We loved the show.”

“Loved the show, the talent, the lyrics.”

From audience members at the world premiere run.

This show exists because of all the people who contributed time, ideas and encouragement along the way. With enormous gratitude to:

  • Playgarden Prep
  • Steven Kendall
  • Ray Robinson
  • Brittany Lucas
  • Ian McQueen
  • Lana Ho
  • Ethan Wilcox
  • Sarah Dembling
  • Tracy Richards
  • Annie Sherman
  • Pete Dorton Front of house
  • Tamara Flannagan AMT Theater
  • Tony Sportiello AMT Theater

And to the rest of the AMT Theater team, for all their help.

Mirage Factory Theater Company is an independent musical theater production company founded in 2026 to develop and produce new works. Snow White & the Seven Million Followers is its first production.